Jess ChampionWeb Product Engineer
I specialise in JavaScript and web technologies, with strong experience in Node.js, TypeScript and React. I graduated in 2011 with a Bachelor of Computing and Mathematical Science with First Class Honours, and bring both technical depth and product thinking to my work. I’m frontend-leaning, but work across the full stack. For more complex architectures, I'll partner with domain experts and draw on their expertise. When I know the tools well, I'm happy to own the solution end-to-end.
I spent five years of my early career in operational development, ITIL-certified, diagnosing and fixing production issues in high-traffic codebases for some of New Zealand's leading brands. It gave me a close-up view of how development practices, patterns and anti-patterns play out over a system's lifespan, and it's where my commitment to maintainable, well-documented systems that earn long-term trust from the business and its customers comes from.
Since moving into delivery teams, I've put those lessons to work: shaping how a team tests, reviews and ships, not just what it builds. I believe a team's culture and process can be engineered as deliberately as its code, refined over time to reduce friction, so how a team delivers is as robust as what it builds.
Where I add value
Client collaboration
Working directly with clients and stakeholders to understand the business, elicit requirements and evolve the product through feedback cycles.Research and measurement
Grounding product decisions in evidence through user research such as surveys or interviews, direct user feedback and usage analytics. Designing and setting up the custom measurement strategy: from page load event tracking and scroll depth to conversion and key feature interactions.Bridging design and engineering
Working closely with designers so that UX decisions remain technically feasible and edge cases are caught in the design stage rather than in production. Able to step in and run the basics of these practices in lean teams such as a startup where design specialists aren't in the budget.Design systems
Building design systems and reusable component libraries that keep a product consistent and speed up delivery, with accessibility built in at the component level.Frontend architecture
Architecting frontend applications that stay fast and maintainable as they grow, so the technical foundations hold up over time. Performance is a first-class concern here, measured against metrics such as Core Web Vitals and production load times.Accessibility and discoverability
Building to WCAG 2.1 AA and NZ government accessibility standards, with the structural foundations such as clean semantic HTML, well-formed content and schema structured data, which serve both traditional SEO and emerging AI-driven discovery (GEO).Privacy and sensitive data
Privacy-conscious engineering in regulated domains, with access controls, data masking and careful handling of sensitive data.Legacy codebases
Getting up to speed quickly in an unfamiliar or legacy codebase, working out where the most urgent technical debt is and paying it down through strategic, progressive refactoring while still delivering features.Project and development leadership
Getting involved from the start to gather requirements, co-design with stakeholders and surface costs, benefits and trade-offs early. Managing delivery with pragmatic agile practices adapted to fit the team and the problem.
Passionate about
Quality is a set of trade-offs; my years in production support taught me to prioritise readability and easy-to-reason-about code in the initial delivery stages, so the system can evolve, informed by feedback and data from real-world user scenarios and bug reports. I design solutions with loose coupling and high cohesion, producing modular components that communicate through defined public APIs. Within these, I lean on functional programming concepts - such as composability, pure functions, immutable data, predictable state, and contained side effects - so the UI resolves to a finite, well-defined set of states that's straightforward to test. Automated unit and e2e tests that protect core business logic and specified functionality, while leaving the presentation layer free to change, provide a safety net that allows us to ship a first cut of a feature and refine it through refactoring once real users have validated it, rather than over-optimising something unproven.
Tests also double as living documentation of how the code is meant to behave. I reinforce this with shared development documentation such as READMEs or wikis, to record key design decisions and agreed code standards. This also helps new team members and, increasingly, AI agents get up to speed in the codebase quickly. Claude and Cursor are part of my daily workflow for speed and quality; I find they're better at reasoning about and modifying existing code than creating from scratch. When I do use them from a clean slate, I get the best results by breaking development into smaller, discrete requests, closer to a pair-programming workflow: I still drive the code architecture and patterns myself, testing and refining at each step.
I've seen how even small UX issues or code inefficiencies can turn into pain points for thousands of people once a system is under load. That's why I enjoy bringing engineering thinking into product development, to help build beautiful, robust and performant web applications that make a real difference for the people who use them.
I ground design decisions in real user research: surveys, interviews and usage data to shape and test ideas. I believe in anchoring designs around user journeys and optimising workflows for core tasks to reduce the administrative overhead in users' daily work. On larger projects, changing course later is expensive. I'd rather find the problems in wireframes or prototypes, where they're cheap to fix, and only move to implementation in code once the design has held up to scrutiny.
Beyond the UX basics, I care about the finishing touches that make a product feel intentional: performant CSS animations and transitions, and accessibility details like full keyboard navigation. Building these details into a design system or shared components layer means the investment pays off across the whole product as we reuse the polished building blocks to deliver new features.
I relish the opportunity to be closely involved from the earliest stages, collaborating with clients, stakeholders, design and architecture functions to co-design solutions. I start by building an understanding of the domain context, problem space, user needs and pain points, from which to surface requirements, opportunities, risks and trade-offs.
Where it's not feasible for the whole team to be involved throughout the design process, we can backfill some of that context by sharing what we learned in user research and design sessions, and creating resources like personas that tie what's being built to real user scenarios. Programmers make thousands of microdecisions a day, and in my experience, we get better product outcomes when those decisions are made with a deep understanding of the end users and the context in which the product is used.
As a project and development lead, I stay hands-on in delivery while managing the agile process, liaising with clients or suppliers, and mentoring and supporting other developers on the build. I shape code patterns, tooling and architecture through knowledge sharing, demonstrations, code reviews and building consensus. I find growth opportunities within the work itself that align with developers' personal goals and provide a safety net and escalation point so they feel empowered to take on new challenges.
The most effective teams I've been a part of had an active practice of continuous reflection and improvement. When standards and practices are collaboratively agreed upon, and people feel they have a genuine say and influence, it leads to greater personal commitment to showing up for the team and upholding agreements.
Psychological safety is what keeps a team resilient: an environment where people feel safe to share ideas, raise issues early and pressure-test concepts through healthy debate. For this reason, I believe in keeping incident reviews blameless and solution-focused, treating a failure as something for the team and the system to learn from rather than drawing attention to or blaming any particular individual.
That safety is the basis on which I deliberately build a culture of knowledge sharing, which I nurture by circulating useful articles or videos on patterns relevant to the current work, and by preparing talks to explain more complex ideas I want to introduce. I encourage the whole team to share and explore ideas and to openly champion those who do so, until the culture becomes self-sustaining. That's how you get teams that are productive, supportive, and creative, where we have fun while delivering great products.





